Sample captions are provided for guidance and inspiration, but we encourage organizations to share the materials in whatever manner they feel works best for them and their audiences.

One round of A/B testing was completed in March of 2023 to test different supporting messaging for the assets. Each asset that was included in the testing was shared with two different captions to determine which was more engaging for the target audience. Captions with the highest engagement are included in the sample messaging document.

These resources are a part of our #FamilySchoolTravelToolkit #FSTT and the #BikeToSchoolWeek #B2SW campaign kit.