Family School Travel Toolkit
Parents and caregivers play a key role in determining if a child will walk or wheel to school. The resistance to change amongst those who choose to drive their children to school remains an ongoing and significant barrier to renormalizing active school travel within communities across Canada.
Previous engagement work found a strong desire for messaging that is more emotional than existing materials geared towards parents and caregivers.
Background research has demonstrated that messaging for parents and caregivers that highlights the barriers, factors, and motivators while they are in the key stages of change can be effective in shifting perceptions or attitudes towards certain modes of travel.
Communications Kit at a Glance
Sample Messages
Sample captions are provided for guidance and inspiration, but we encourage organizations to share the materials in whatever manner they feel works best for them and their audiences.
Activity Sheets
Activity Sheets support the messaging in the graphic assets and provide parents with resources to better prepare for and act on their decisions to choose active modes of transportation to school.
Access all activity sheetsGraphic Assets
Graphic Assets include emotional messaging & imagery that call on parents to question & reassess their decisions surrounding school travel.
About Us
Active School Travel is a program of Green Communities Canada dedicated to children’s mobility, health, and happiness. The program offers step-by-step guidance and tools that brings together school and community stakeholders to address transportation issues and increase active modes of travel.